Selected work

Clearer journeys, backed by evidence.

UX strategy and product design work combining behavioural insights, user research and cross-functional collaboration.

Meal options screen showing the Inflight Menu, Book the Cook and Special Meals categories.

WebMobile-first

Reducing uncertainty in meal selection

Redesigned a fragmented meal-selection flow so users could understand eligibility, choose with confidence and know immediately that their preference was saved.

My role: UX strategy, behavioural research, interaction design, usability testing and post-launch review.

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Anonymised Upcoming Flights card beside a flight-details slide-in panel.

WebMobile-first

From booking list to travel overview

Redesigned Upcoming Flights so users could review booking status, itinerary and passenger context before opening Manage Booking.

My role: UX design, behavioural analysis, benchmarking and interaction design.

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Active SingaporeAir customer-service call screen with speaker, keypad and mute controls.

Mobile app

Bringing direct support into the app

Designed a direct, toll-free in-app calling feature and improved the way users returned to an active call.

My role: UX strategy, benchmarking, interaction design and usability testing.

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In progress

Selected work available in interviews.

I am working on day-of-travel and online check-in journeys across mobile and web. Details are available to discuss in interviews after release and publication clearance.