Evidence before certainty
Use multiple signals to understand the problem, and be explicit about what is known versus assumed.
About me
I like turning complex problems into clearer experiences.
I’m a UX Strategist based in Singapore. My background in Communications and New Media, interest in visual design and love of puzzle-solving all led me naturally to UX.
My perspective
Design is a way of making complex systems understandable.
UX is where my interests in people, communication, visual design and problem-solving come together.
I enjoy discovering what is really getting in a user’s way, especially when the problem is not immediately obvious. I like taking scattered signals, different stakeholder perspectives and operational constraints, then turning them into a clearer path forward.
My work at Singapore Airlines spans behavioural research, interaction design, usability testing and collaboration with product and engineering teams. I am particularly interested in helping teams identify the underlying problem before moving too quickly into solutions.
Working principles
How I make decisions.
A few principles that keep the work grounded when the problem, organisation or delivery path is complex.
Clarity is a feature
Design status, eligibility and recovery paths with the same care as the primary action.
Consistency with intent
Follow the wider system when it helps users, and challenge it when evidence shows a meaningful cost.
Outside work
Curious by nature.
Puzzle-solving and exploration games are two of my favourite ways to unwind. I’m also always finding new ways to keep my calico cat entertained, engaged and happy at home.
I care about the environment and try to find small, creative ways to reduce my impact at home. That mindset carries into my work too: I value thoughtful decisions, practical trade-offs and improvements that make a genuine difference.
AI in practice
Exploring interactions earlier.
Early wireframes and sketches are useful for discussing structure, but they can be difficult for non-design stakeholders to visualise. This can push teams towards more polished designs before the first meaningful discussion, only for important changes to surface later.
I use an in-house AI prototyping tool to create rough, working prototypes earlier in the process. This shifts the conversation from static screens to interaction, helping product owners, developers and other stakeholders understand the intended experience before detailed UI decisions are locked in.
These prototypes also make early usability testing feel less scripted than static Figma flows. AI does not replace problem framing, user research or design judgement. It helps me explore more options efficiently, test interaction ideas sooner and focus detailed design effort where it matters.
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